In today's dynamic marketplace, buyers are constantly interacting with brands across a multitude of touchpoints. To effectively engage with these markets, businesses must adopt an omni-channel model. This involves creating a unified customer experience that extends beyond traditional marketing channels like email, social media to encompass online-b

In today's dynamic digital landscape, consumers demand a seamless and consistent brand experience across all touchpoints. Securing this level of brand unity requires a robust omni-channel marketing strategy that seamlessly integrates various channels to deliver a unified message. SMS, with its unparalleled penetration, has emerged as a powerful to